Book Summary: How To Win Friends And Influence People-p5

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7 – How To Get Cooperation
– No one likes to feel that he or she is being sold some-thing or told to do a thing.
– A chinese proverb: ” The reason why rivers and seas receive the homage of a hundred mountain streams is that they keep below them. Thus they are able to reign over all the mountain streams. So the sage, wishing to be above men, putteth himself below them; wishing to be before them, he putteth himself behind them. Thus, though his place be above men, they do not feel his weight; though his place be before them, they do not count it an injury.”
• Principle 7 – Let the other person feel that the idea is his or hers.

8 – A Formula That Will Work Wonders For You
– Remember that other people may be totally wrong. But they don’t think so. Don’t condemn them.
There is a reason why the other man thinks and acts as he does. Try honestly to put yourself in his place.
– Dr. Gerald S. Nirenberg commented: “Cooperativeeness in conversation is achieved when you show that you consider the other person’s ideas and feelings as important as your own.
– Seeing things through another person’s eyes may ease tensions when personal problems become overwhelming.
• Principle 8 – Try honestly to see things from the other person’s point of view.

9 – What Everybody Wants
– Three-fourths of the people you will ever meet are hungering and thirsting for sympathy. Give it to them, and they will love you.
– if you want to win people to your way of thinking, put in practice.
• Principle 9 – Be sympathetic with the other person’s ideas and desires.

10 – An Appeal That Everybody Likes
– In order to change people, appeal to the nobler motives.
• Principle 10 – Appeal to the nobler motives.

11 – The Movies Do It. Tv Does It. Why Don’t You Do It?
– This is the day of dramatization. Merely stating a truth isn’t enough. The truth has to be made vivid, interesting, dramatic.
• Principle 11 – Dramatize your ideas.

12 – When Nothing Else Works, Try This
– “All men have fears, but the brave put down their fears and go forward, sometimes to death, but always to victory” was the motto of the King’s Guard in ancient Greece.
– That is what every successful person loves: the game. The chance for self-expression. The chance to prove his or her worth, to excel, to win.
• Principle 12 – Throw down a challenge.

In A Nutshell – Win People To Your Way Of Thinking
Principle 1 – The only way to get the best of an argument is to avoid it.
Principle 2 – Show respect for the other person’s opinions. Never say, “You’re wrong.”
Principle 3 – If you are wrong, admit it quickly and emphatically.
Principle 4 – Begin in a friendly way.
Principle 5 – Get the other person saying “yes, yes” immediately.
Principle 6 – Let the other person do a great deal of the talking.
Principle 7 – Let the other person feel that the idea is his or hers.
Principle 8 – Try honestly to see things from the other person’s point of view.
Principle 9 – Be sympathetic with the other person’s ideas and desires.
Principle 10 – Appeal to the nobler motives.
Principle 11 – Dramatize your ideas.
Principle 12 – Throw down a challenge.

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