The Commandment
of Entry
Our plans miscarry because they have no aim.
When a man does not know what harbor he is making for,
no wind is the right wind.
~ Seneca
You Can Be the Sheep or the Sheepherder
The Commandment of Entry states that as entry barriers to any business road fall, or lessen, the effectiveness of that road declines while competition in that field subsequently strengthens.
I spotted the signs of “everyone is doing it,” because if everyone were rich, “everybody is doing it” would work.
If you want to live unlike everyone, you can’t be like everyone. Don’t confuse that with exceptionality. You have to lead the pack and have “everyone” follow. When the lambs are lining up single-file for slaughter, you want to own the slaughterhouse.
Chapter Summary: Fastlane Distinctions
••The Commandment of Entry states that as entry barriers fall, competition rises and the road weakens.
•• Easy access roads carry more traffic. More traffic generates higher competition, and higher competition creates lower margins for the participants.
•• Businesses with weak entry often lack control and operate in saturated marketplaces.
•• Exceptionalism is required to overcome weak entry barriers.
••Access to a business road should be a process with a toll, not an event.
••“Everyone” consists of the general populous and is served by the mainstream media.
•• If everyone were wealthy, “everybody is doing it” would work. And if everyone is wealthy, then no one is wealthy.
••“Everyone is doing it” is a signal to overbought conditions and the entrance of “dumb money.”
The Commandment
of Control
There is no dependence that can be sure
but a dependence on one’s self.
~ John Gay
Demand the Driver’s Seat
Yes or no. You’re either driving the Fastlane or you aren’t. You’re either in control over your financial plan or you aren’t. There is no in between.
Good Money Versus Big Money
There is a difference between good money, big money, and legendary money. Good money is $20,000/month.
Think Shark, Not Guppy
If you lived in an aquarium, would you rather be the shark or the guppy? Sharks eat . . . guppies get eaten.
Invest in Your Brand Only!
Whose money tree are you growing? Are you investing in your brand or in someone else’s?
When you blindly invest your life and time into someone else’s brand, you become a part of their marketing plan.
Chapter Summary: Fastlane Distinctions
•• Hitchhikers relinquish control of their business to a Fastlaner.
••There is a difference between “good” money and “big” money. Hitchhikers can make good money while Fastlaners make big money. Sometimes legendary money.
•• In a driver/hitchhiker relationship, the driver always retains control and the hitchhiker is at the mercy of the driver.
•• Hitchhikers are party to someone else’s Fastlane plan.
••Make the world your habitat of play in an organization you control.
•• Network marketing has little to do with entrepreneurship but more to do with sales, networking, training, and motivation.
•• Network marketing fails both the Commandments of Control and Entry, and sometimes, Need.
•• Network marketers are soldiers in a Fastlaner’s army.
•• Network marketing is a powerful distribution system. As a Fastlaner, seek to own one, not join one.