Book Summary: How to talk to anyone

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Technique #1

The Flooding Smile

•Don’t flash an immediate smile when you greet someone, as though anyone who walked into your line of sight would be the beneficiary. Instead, look at the other persons face for a second. Pause. Soak in their persona. Then let a big, warm, responsive smile flood over your face and overflow into your eyes. It will engulf the recipient like a warm wave. The split-second delay convinces people your flooding smile is genuine and only for them.

Technique #2

Sticky Eyes

•Pretend your eyes are glued to your conversation partners with sticky

warm taffy. Don’t break eye contact even after he or she has finished

speaking. When you must look away, do it ever so slowly, reluctantly,

stretching the gooey taffy until the tiny string finally breaks.

Technique #3

Epoxy Eyes

•This brazen technique packs a powerful punch. Watch your target

person even when someone else is talking. No matter who is speaking, keep

looking at the man or woman you want to impact.

Technique #4

Hang by Your Teeth

•Visualize a circus iron-jaw bit hanging from the frame of every door

you walk through. Take a bite and, with it firmly between your teeth, let it

swoop you to the peak of the big top. When you hang by your teeth, every

muscle is stretched into perfect posture position.

Technique #5

The Big-Baby Pivot

•Give everyone you meet The Big-Baby Pivot. The instant the two of

you are introduced, reward your new acquaintance. Give the warm smile,

the total-body turn, and the undivided attention you would give a tiny tyke

who crawled up to your feet, turned a precious face up to yours, and

beamed a big toothless grin. Pivoting 100 percent toward the new person

shouts I think you are very, very special.

Technique #6

Hello Old Friend

•When meeting someone, imagine he or she is an old friend (an old

customer, an old beloved, or someone else you had great affection for).

How sad, the vicissitudes of life tore you two asunder. But, holy macerel,

now the party (the meeting, the convention) has reunited you with your

long-lost old friend!

Technique #7

Limit the Fidget

•Whenever your conversation really counts, let your nose itch, your ear

tingle, or your foot prickle. Do not fidget, twitch, wiggle, squirm, or

scratch. And above all, keep your paws away from your puss. Hand motions

near your face and all fidgeting can give your listener the gut feeling your

fibbing.

***

Technique #8

Hanss Horse Sense

•Make it a habit to get on a dual track while talking. Express yourself,

but keep a keen eye on how your listener is reacting to what you’re saying.

Then plan your moves accordingly.

***

Technique #9

Watch the Scene Before You Make the Scene

•Rehearse being the Super Somebody you want to be ahead of time. SEE

yourself walking around with Hang by Your Teeth posture, shaking hands,

smiling the Flooding Smile, and making Sticky Eyes. HEAR yourself

chatting comfortably with everyone. FEEL the pleasure of knowing you are

in peak form and everyone is gravitating toward you. VISUALIZE yourself

a Super Somebody. Then it all happens automatically.

***

Technique #10

Make a Mood Match

•Before opening your mouth, take a voice sample of your listener to

detect his or her state of mind. Take a psychic photograph of the expression

to see if your listener looks buoyant, bored, or blitzed. If you ever want to

bring people around to your thoughts, you must match their mood and voice

tone, if only for a moment.

***

Technique #11

Prosaic with Passion

•Worried about your first words? Fear not, because 80 percent of your

listeners impression has nothing to do with your words anyway. Almost

anything you say at first is fine. No matter how prosaic the text, an

empathetic mood, a positive demeanor, and passionate delivery make you

sound exciting.

***

Technique #12

Always Wear a Whatzit

•Whenever you go to a gathering, wear or carry something unusual to

give people who find you the delightful stranger across the crowded room

an excuse to approach. Excuse me, I couldn’t help but notice your . . . what

IS that?

***

Technique #13

Whoozat

•Whoozat is the most effective, least used (by nopoliticians) meeting people

device ever contrived. Simply ask the party giver to make the

introduction, or pump for a few facts that you can immediately turn into

icebreakers.

***

Technique #14

Eavesdrop In

•No Whatzit? No host for Whoozat? No problem! Just sidle up behind

the swarm of folks you want to infiltrate and open your ears. Wait for any

flimsy excuse and jump in with Excuse me, I couldn’t help but overhear. . . .

Will they be taken aback? Momentarily. Will they get over it?

Momentarily. Will you be in the conversation? Absolutely!

***

Technique #15

Never the Naked City

•Whenever someone asks you the inevitable, And where are you from?

never, ever, unfairly challenge their powers of imagination with a one-word

answer.

Learn some engaging facts about your hometown that conversational

partners can comment on. Then, when they say something clever in

response to your bait, they think you’re a great conversationalist.

***

Technique #16

Never the Naked Job

•When asked the inevitable And what do you do, you may think I’m an

economist/an educator/an engineer is giving enough information to

engender good conversation. However, to one who is not an economist,

educator, or an engineer, you might as well be saying I’m a

paleontologist/psychoanalyst/pornographer.

***

Technique #17

Never the Naked Introduction

•When introducing people, don’t throw out an unbaited hook and stand

there grinning like a big clam, leaving the newly mets to flutter their fins

and fish for a topic. Bait the conversational hook to get them in the swim of

things. Then you’re free to stay or float on to the next networking

opportunity.

***

Technique #18

Be a Word Detective

•Like a good gumshoe, listen to your conversation partners every word

for clues to his or her preferred topic. The evidence is bound to slip out.

Then spring on that subject like a sleuth on to a slip of the tongue. Like

Sherlock Holmes, you have the clue to the subject that’s hot for the other

person.

***

Technique #19

The Swiveling Spotlight

•When you meet someone, imagine a giant revolving spotlight between

you. When you’re talking, the spotlight is on you. When the new person is

speaking, its shining on him or her. If you shine it brightly enough, the

stranger will be blinded to the fact that you have hardly said a word about

yourself. The longer you keep it shining away from you, the more

interesting he or she finds you.

***

Technique #20

Parroting

•Never be left speechless again. Like a parrot, simply repeat the last few

words your conversation partner says. That puts the ball right back in his or

her court, and then all you need to do is listen.

***

Technique #21

Encore!

•The sweetest sound a performer can hear welling up out of the applause

is Encore! Encore! Lets hear it again! The sweetest sound your conversation

partner can hear from your lips when you’re talking with a group of people

is Tell them about the time you . . .

***

Technique #22

Ac-cen-tu-ate the Pos-i-tive

•When first meeting someone, lock your closet door and save your

skeletons for later. You and your new good friend can invite the skeletons

out, have a good laugh, and dance over their bones later in the relationship.

But now is the time, as the old song says, to ac-cen-tu-ate the pos-i-tive and

elim-i-nate the neg-a-tive.

***

Technique #23

The Latest News . . . Don’t Leave Home Without It

•The last move to make before leaving for the party even after you’ve

given yourself final approval in the mirror is to turn on the radio news or

scan your newspaper. Anything that happened today is good material.

***

Technique #24

What Do You Do NOT!

•A sure sign you’re a Somebody is the conspicuous absence of the

question, “What do you do?”

***

Technique #25

The Nutshell résumé

•Just as job-seeking top managers roll a different written résumé off

their printers for each position they’re applying for, let a different true story

about your professional life roll off your tongue for each listener.

***

Technique #26

Your Personal Thesaurus

•Look up some common words you use every day in the thesaurus. Then,

like slipping your feet into a new pair of shoes, slip your tongue into a few

new words to see how they fit. If you like them, start making permanent

replacements.

***

Technique #27

Kill the Quick Me, Too!

•Whenever you have something in common with someone, the longer

you wait to reveal it, the more moved (and impressed) he or she will be.

You emerge as a confident big cat, not a lonely little stray, hungry for quick

connection with a stranger.

***

Technique #28

Comm-YOU-nication

•Start every appropriate sentence with you. It immediately grabs your

listeners attention. It gets a more positive response because it pushes the

pride button and saves them having to translate it into me terms.

***

Technique #29

The Exclusive Smile

•If you flash everybody the same smile, like a Confederate dollar, it loses

value. When meeting groups of people, grace each with a distinct smile. Let

your smiles grow out of the beauty big players find in each new face.

***

Technique #30

Don’t Touch a ClichE with a Ten-Foot Pole

•Be on guard. Don’t use any cliches when chatting with big winners.

Don’t even touch one with a ten-foot pole. Never? Not even when hell

freezes over? Not unless you want to sound dumb as a doorknob.

***

Technique #31

Use Jawsmiths Jive

•Whether you’re standing behind a podium facing thousands or behind

the barbecue grill facing your family, you’ll move, amuse, and motivate with

the same skills.

***

Technique #32

Call a Spade a Spade

•Don’t hide behind euphemisms. Call a spade a spade. That doesn’t mean

big cats use tasteless four-letter words when perfectly decent five and six letter

ones exist. They’ve simply learned the Kings English, and they speak

it.

***

Technique #33

Trash the Teasing

•A dead giveaway of a little cat is his or her proclivity to tease. An

innocent joke at someone else’s expense may get you a cheap laugh.

Nevertheless, the big cats will have the last one. Because you’ll bang your

head against the glass ceiling they construct to keep little cats from stepping

on their paws.

Never, ever, make a joke at anyone else’s expense. You’ll wind up paying

for it, dearly.

***

Technique #34

Its the Receivers Ball

•A football player wouldn’t last two beats of the time clock if he made

blind passes. A pro throws the ball with the receiver always in mind.

Before throwing out any news, keep your receiver in mind. Then deliver

it with a smile, a sigh, or a sob. Not according to how you feel about the

news, but how the receiver will take it.

***

Technique #35

The Broken Record

•Whenever someone persists in questioning you on an unwelcome

subject, simply repeat your original response. Use precisely the same words

in precisely the same tone of voice.

***

Technique #36

Big Shots Don’t Slobber

•People who are VIPs in their own right don’t slobber over celebrities.

When you are chatting with one, don’t compliment her work, simply say

how much pleasure or insight its given you.

***

Technique #37

Never the Naked Thank You

•Never let the phrase thank you stand alone. From A to Z, always follow

it with for: from Thank you for asking to Thank you for zipping me up.

***

Technique #38

Scramble Therapy

•Once a month, scramble your life. Do something you’d never dream of

doing. Participate in a sport, go to an exhibition, hear a lecture on

something totally out of your experience.

***

Technique #39

Learn a Little Jobbledygook

•Big winners speak Jobbledygook as a second language. What is

Jobbledygook? Its the language of other professions.

Why speak it? It makes you sound like an insider.

***

Technique #40

Baring Their Hot Button

•Before jumping blindly into a bevy of bookbinders or a drove of

dentists, find out what the hot issues are in their fields. Every industry has

burning concerns the outside world knows little about.

***

Technique #41

Read Their Rags

•Is your next big client a golfer, runner, swimmer, surfer, or skier? Are

you attending a social function filled with accountants or Zen Buddhists or

anything in between? There are untold thousands of monthly magazines

serving every imaginable interest.

***

Technique #42

Clear Customs

•Before putting one toe on foreign soil, get a book on dos and taboos

around the world. Before you shake hands, give a gift, make gestures, or

even compliment anyone’s possessions, check it out. Your gaffe could gum

up your entire gig.

***

Technique #43

Bluffing for Bargains

•The haggling skills used in ancient Arab markets are alive and well in

contemporary America for big-ticket items. Your price is much lower when

you know how to deal.

***

Technique #44

Be a Copy class

•Watch people. Look at the way they move. Pretend the person you are talking to is your dance instructor. Watch his or her body, then imitate the style of movement. That makes your conversation partner subliminally real comfy with you.

***

Technique #45

Echoing

•Echoing is a simple linguistic technique that packs a powerful wallop.

Listen to the speakers arbitrary choice of nouns, verbs, prepositions,

Adjectives and echo them back. Hearing their words come out of your mouth

creates subliminal rapport. It makes them feel you share their values, their

attitudes, their interests, their experiences.

***

Technique #46

Potent Imaging

Evoke your listeners interests or lifestyle and weave images around it.

To give your points more power and punch, use analogies from your

listeners world, not your own.

***

Technique #47

Employ Empathizers

•Don’t be an unconscious ummer. Vocalize complete sentences to show

your understanding. Dust your dialogue with phrases like I see what you

mean. Sprinkle it with sentimental sparklers like That’s a lovely thing to say.

***

Technique #48

Anatomically Correct Empathizers

•For visual people, use visual empathizers to make them think you see

the world the way they do. For auditory folks, use auditory empathizers to

make them think you hear them loud and clear. For kinesthetic types, use

kinesthetic empathizers to make them think you feel the same way they do.

***

Technique #49

The Premature We

Create the sensation of intimacy with someone even if you’ve met just

moments before. Scramble the signals in their psyche by skipping

conversational levels one and two and cutting right to levels three and four.

Elicit intimate feelings by using the magic words we, us, and our.

***

Technique #50

Instant History

•When you meet a stranger you’d like to make less a stranger, search for

some special moment you shared during your first encounter. Then find a

few words that reprieve the laugh, the warm smile, the good feelings the

two of you felt. Now, just like old friends, you have a history together, an

Instant History.

***

Technique #51

Grapevine Glory

•A compliment one hears is never as exciting as the one he overhears. A

priceless way to praise is not by telephone, not by telegraph, but by tell-a-friend.

This way you escape possible suspicion that you are an apple-polishing,

bootlicking, egg-sucking, bac scratching sycophant trying to win

brownie points. You also leave recipients with the happy fantasy that you

are telling the whole world about their greatness.

***

Technique #52

Carrier Pigeon Kudos

•People immediately grow a beak and metamorphosize themselves into

carrier pigeons when there’s bad news. (Its called gossip.) Instead, become a

carrier of good news and kudos.

***

Technique #53

Implied Magnificence

•Throw a few comments into your conversation that presuppose

something positive about the person your talking with. But be careful.

Don’t blow it like the well-intentioned maintenance man. Or the southern boy

who, at the prom, thought he was flattering his date when he told her, Gosh,

Mary Lou, for a fat gal you dance real good.

***

Technique #54

Accidental Adulation

•Become an undercover complementor. Stealthily sneak praise into the

parenthetical part of your sentence.

***

Technique #55

Killer Compliment

•Whenever you are talking with a stranger you’d like to make part of your

professional or personal future, search for one attractive, specific, and

unique quality he or she has.

At the end of the conversation, look the individual right in the eye. Say

his or her name and proceed to curl all ten toes with the Killer Compliment.

•Rule #1: Deliver your Killer Compliment to the recipient in private.

•Rule #2: Make your Killer Compliment credible.

•Rule #3: Confer only one Killer Compliment per half year on each recipient.

***

Technique #56

Little Strokes

•Don’t make your colleagues, your friends, your loved ones look at you

and silently say, Haven’t I been pretty good today? Let them know how

much you appreciate them by caressing them with verbal Little Strokes like

Nice job! Well done! Cool!

***

Technique #57

The Knee-Jerk Wow!

•Quick as a blink, you must praise people the moment they a finish a

feat. In a wink, like a knee-jerk reaction say, You were terrific!

***

Technique #58

Boomeranging

•Just as a boomerang flies right back to the thrower, let compliments

boomerang right back to the giver. Like the French, quickly murmur

something that expresses That’s very kind of you.

***

Technique #59

The Tombstone Game

•Ask the important people in your life what they would like engraved on

their tombstone. Chisel it into your memory but don’t mention it again.

Then, when the moment is right to say I appreciate you or I love you, fill

the blanks with the very words they gave you weeks earlier.

***

Technique #60

Talking Gestures

•Think of yourself as the star of a personal radio drama every time you

pick up the phone. If you want to come across as engaging as you are, you

must turn your smiles into sound, your nods into noise, and all your

gestures into something your listener can hear.

***

Technique #61

Name Shower

•People perk up when they hear their own name. Use it more often on the

phone than you would in person to keep their attention. Your callers name

re-creates the eye contact, the caress, you might give in person.

***

Technique #62

Oh Wow, Its You!

•Don’t answer the phone with an I’m just sooo happy all the time attitude.

Answer warmly, crisply, and professionally. Then, after you hear who is

calling, let a huge smile of happiness engulf your entire face and spill over

into your voice.

***

Technique #63

The Sneaky Screen

•If you must screen your calls, instruct your staff to first say cheerfully,

Oh yes, Ill put you right through. May I tell her who’s calling? If the party

has already identified himself, its Oh of course, Mr. Whoozit. Ill put you

right through.

***

Technique #64

Salute the Spouse

•Whenever you are calling someone’s home, always identify and greet the

person who answers. Whenever you call someone’s office more than once or

twice, make friends with the secretary. Anybody who is close enough to

answer the phone is close enough to sway the VIPs opinion of you.

***

Technique #65

What Color Is Your Time?

•No matter how urgent you think your call, always begin by asking the

person about timing. Either use the What Color Is Your Time? device or

simply ask, Is this a convenient time for you to talk?

***

Technique #66

Constantly Changing Outgoing Message

•If you want to be perceived as conscientious and reliable, leave a short,

professional, and friendly greeting as your outgoing message.

***

Technique #67

Your Ten-Second Audition

•While dialing, clear your throat. If an answering machine picks up,

pretend the beep is a big Broadway producer saying Nexxxt. Now you’re on.

This is Your Ten-Second Audition to prove you are worthy of a quick

callback.

***

Technique #68

The Ho-Hum Caper

•Instead of using your party’s name, casually let the pronoun he or she

roll off your tongue. Forget Uh, may I speak to Ms. Bigshot please? Just

announce, Hi, Bob Smith here, is she in? Tossing the familiar she off your

tongue signals to the secretary that you and her boss are old buddies.

***

Technique #69

I Hear Your Other Line

•When you hear a phone in the background, stop speaking in

midsentence, if necessary and say I hear your other line, (or your dog

barking, your baby crying, your spouse calling you). Ask whether she has to

attend to it. Whether she does or not, shell know you’re a top communicator

for asking.

***

Technique #70

Instant Replay

•Record all your business conversations and listen to them again. The

second or third time, you pick up on significant subtleties you missed the

first time. Its like football fans who often don’t know if there was a fumble

until they see it all over again in Instant Replay.

***

Technique #71

Munching or Mingling

•Come to munch or come to mingle. But do not expect to do both. Like a

good politician, chow down before you come.

***

Technique #72

Rubberneck the Room

•When you arrive at the gathering, stop dramatically in the doorway.

Then s-l-o-w-l-y survey the situation. Let your eyes travel back and forth

like a SWAT team ready in a heartbeat to wipe out anything that moves.

***

Technique #73

Be the Chooser, Not the Choosee

•The lifelong friend, the love of your life, or the business contact who

will transform your future may not be at the party. However, someday,

somewhere, he or she will be. Make every party a rehearsal for the big

event.

***

Technique #74

Come-Hither Hands

•Be a human magnet, not a human repellent. When standing at a

gathering, arrange your body in an open position especially your arms and

hands. People instinctively gravitate toward open palms and wrists

seductively arranged in the come hither position. They shy away from

knuckles in the get lost or Ill punch you position. Use your wrists and palms

to say I have nothing to hide, I accept you and what you’re saying, or I find

you sexy.

***

Technique #75

Tracking

•Like an air-traffic controller, track the tiniest details of your

conversation partners lives. Refer to them in your conversation like a major

news story. It creates a powerful sense of intimacy.

***

Technique #76

The Business Card Dossier

•Right after you’ve talked to someone at a party, take out your pen. On

the back of his or her business card write notes to remind you of the

conversation.

***

Technique #77

Eyeball Selling

•The human body is a twenty-four-hour broadcasting station that

transmits You thrill me. You bore me. I love that aspect of your product.

That one puts my feet to sleep.

***

Technique #78

See No Bloopers, Hear No Bloopers

•Cool communicators allow their friends, associates, acquaintances, and

loved ones the pleasurable myth of being above commonplace bloopers and

embarrassing biological functions.

***

Technique #79

Lend a Helping Tongue

•Whenever someone’s story is aborted, let the interruption play itself out. Then, when the group reassembles, simply say to the person who suffered story-interruptus, Now please get back to your story.

***

Technique #80

Bare the Buried WIIFM (and WIIFY)

•Whenever you suggest a meeting or ask a favor, divulge the respective

benefits. Reveal what’s in it for you and what’s in it for the other person even if its zip. If any hidden agenda comes up later, you get labeled a sly fox.

***

Technique #81

Let Em Savor the Favor

•Whenever a friend agrees to a favor, allow your generous buddy time to

relish the joy of his or her beneficence before you make them pay the piper.

***

Technique #82

Tit for (Wait . . . Wait) Tat

•When you do someone a favor and its obvious that he owes you one,

wait a suitable amount of time before asking him to pay. Let him enjoy the

fact (or fiction) that you did it out of friendship. Don’t call in your tit for

their tat too swiftly.

***

Technique #83

Parties Are for Pratter

•There are three sacred safe havens in the human jungle where even the

toughest tiger knows he must not attack. The first of these is parties.

***

Technique #84

Dinners for Dining

•The most guarded safe haven respected by big winners is the dining

table. Breaking bread together is a time when they bring up no unpleasant

matters.

***

Technique #85

Chance Encounters Are for Chitchat

•If you’re selling, negotiating, or in any sensitive communication with

someone, do NOT capitalize on a chance meeting. Keep the melody of your

mistaken meeting sweet and light. Otherwise, it could turn into your swan

song with Big Winner.

***

Technique #86

Empty Their Tanks

•If you need information, let people have their entire say first. Wait

patiently until their needle is on empty and the last drop drips out and

splashes on the cement. Its the only way to be sure their tank is empty enough of their own inner noise to start receiving your ideas.

***

Technique #87

Echo the Emo

•Facts speak. Emotions shout. Whenever you need facts from people

about an emotional situation, let them emote. Hear their facts but empathize

like mad with their emotions. Smearing on the emo is often the only way to

calm their emotional storm.

***

Technique #88

My Goof, Your Gain

•Whenever you make a boner, make sure your victim benefits. Its not

enough to correct your mistake. Ask yourself, What could I do for this

suffering soul so he or she will be delighted I made the flub? Then do it, fast! In that way, your goof will become your gain.

***

Technique #89

Leave an Escape Hatch

•Whenever you catch someone lying, filching, exaggerating, distorting, or

deceiving, don’t confront the dirty duck directly.

***

Teechnique #90

Buttercups for Their Boss

•Do you have a store clerk, accountant, law firm junior partner, tailor,

auto mechanic, massage therapist, kids teacher or any other

worker you want special attention from in the future? The surefire way to

make them care enough to give you their very best is send a buttercup to

their boss.

***

Technique #91

•No matter how prominent the big cat behind the podium is, crouched

inside is a little scaredy-cat who is anxious about the crowds acceptance.

•Big winners recognize you’re a fellow big winner when they see you

leading their listeners in a positive reaction. Be the first to applaud or

publicly commend the man or woman you agree with.

***

Technique #92

The Great Scorecard in the Sky

•Any two people have an invisible scorecard hovering above their heads.

The numbers continually fluctuate, but one rule remains: player with lower

score pays deference to player with higher score. The penalty for not

keeping your eye on The Great Scorecard in the Sky is to be thrown out of

the game. Permanently.

***

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